Happy Friday! Megan here.

🎉 It's Cmtv News's second birthday today! 🎉

It's pretty surreal to think about how my pandemic daydream turned into a full-on business over the last two years.

I really, truly can't thank you enough for being a part of this journey and supporting my opinion-free, B.S.-free, news-for-people-who-don't-like-reading-news news outlet.

Here's a *simplified* look at what we've accomplished in the last two years, what our goals are moving forward and how you can help.

How it started

The first Cmtv News email newsletter hit the inboxes of a whopping 188 people on this day in 2021.

  • Fun fact: Our first stories were about burger battle, COVID-19, the Link triage center opening soon, new schools in the works in Harrisburg, and how the Sioux Falls Police Department was recruiting more out-of-state officers.

How it's going

Two years later, this email is going out to about 5,600 people.

We've increased to two issues per week (though that's on pause for a little bit while I figure out life with a new baby), and expanded to hire our lovely part-time intern Olivia and additional freelance help.

We've also shared dozens of sponsored stories from locally owned businesses. It's all part of my goal to keep this newsletter feeling as local as possible – even the paid content is giving Sioux Falls-y vibes.

Wins from the last two years

Stuff to watch moving forward

  • A growing audience: I want to see this newsletter reaching 7,500 people by the end of 2023, and my stretch goal is to see 10,000 Sioux Fallsians subscribed to smarter, easier local news.
  • An updated welcome guide: The 2023 Simplified Welcome Guide will be coming out soon! (Side note: I do still have some openings for local business ads in the guide. Email megan@cmtv-news.com if you're interested.)
  • Keeping the vibes local: A major goal of mine in starting Cmtv News was to create a news outlet that felt like it could only exist in Sioux Falls. I've loved telling the stories of so many cool people doing cool things in town, and I'm excited to bring another year of community-focused news to town.

How to support smarter, easier local news

There are three main ways to help:

  1. Share this newsletter with a friend.
  2. Share this newsletter with a business owner who might want help telling the story of their business in a "simplified" way.
  3. Subscribe to be a paying member. Members who join as "reeeeeeally good friends" will receive a special Cmtv News tote bag.

On a personal note...

I started working on this business when my daughter Margot was only a few months old.

Now, she's turning three this spring, and my husband and I have since welcomed a second daughter, Juniper. Working for myself has given me more time with them than I could've ever imagined if I still worked in a traditional newsroom setting.

Whatever the future holds, that's been priceless to me.